Gratitude is a duty which ought to be paid, but which none have a right to expect.
-Jean Jacques-Rousseau
To expect gratitude is to invite disappointment into your life. We hope that gratitude will be expressed when we bestow kindness and generosity, but this is often not the case. Sometimes we must accept the fact that the gift we get in return for our kindness and generosity is the realization that we have the ability to do such good for others.
Gratitude is expressed in many different ways and sometimes it simply cannot be seen. We cannot place expectations on the delivery of such a virtue, but this by no means dampens its importance.
Grateful Brand was created to serve as a reminder of the importance of being grateful, expressing this gratitude through positive messaging and acts of kindness.
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