Taken directly from Wikipedia, The term quality of life is used to evaluate the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of living, which is based primarily on income. Instead, standard indicators of the quality of life include not only wealth and employment, but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging.
We all can agree that these indicators are accurate measures by which we can assess the overall quality of our lives, but there is one big omission.
Your individual scale of gratitude can alter your outlook on any economic, social, political, environmental or personal indicator of the quality of your life. What truly matters most to you; that which you are sincerely grateful for--if identified and acknowledged--will bring to light a level of perspective that allows you to exist not on a vertical scale of positives and negatives, but rather a horizontal plain of quality. You need only explore that plain to discover new things and experiences to be grateful for, but what remains most important is that the negative aspect does not exist unless we allow it to exist.
The quality of our lives is heavily hinged upon what we are grateful for, pure and simple. Once we are able to identify what matters most to quantifying happiness, the indicators based on studies of economics and science become nothing more than lingering clouds.
Grateful Brand was created to serve as a reminder of the importance of being grateful, expressing this gratitude through positive messaging and acts of kindness.
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