Magic tricks have been stumping the minds of people for centuries. Even some of the most logically astute have been left baffled by seemingly unexplainable slight of hand or masterfully executed illusions.
If you have ever attended a good magic show, the entertainment value is hard to deny but, as a logical person, you must remember that what you witnessed was indeed, just a show; illusions designed specifically for entertainment and shock value.
Magic of the cerebral variety is another story. The imagination is an incredible tool that allows creative expression to manifest itself in great works such as The Harry Potter series; books adapted into films that revolve around literal magic; potions, spells and crafts. Upon turning the last page or leaving the theater, facing reality seems utterly dull in comparison. But what if we were subjected to magic right now, at this very moment? What if magic were apart of our every days lives and we just never noticed?
I have to admit that the order in which certain events have happened in my life or the timing at which these things have happened can be best described as magical. A need was met at such a precisely accurate moment that the experience was akin to pristine customer service; being listened to and addressed right then and there at the height of my need but, amazingly, no one was around to even know what that need was. It was simply taken care of.
As a species, people really enjoy illusions, but an illusion is something that deceives by producing a false or misleading impression of reality. Living in Los Angeles, the appreciation and praise given to illusion based culture is overwhelming. Plastic surgeons are bountiful, tanning salons are everywhere, what people drive and where they live might present a lovely facade but the story of financial turmoil most certainly includes a chapter on this city. With so many aspiring actors, you often wonder if some people are introducing their true selves or a made up character.
I would dare say that amidst such a severe volume of illusion, there does exist some magic. Think of just pure kindness expressed from one stranger to another. How is this not magical?
Some of us spend so much of our lives striving for a bigger, better and more expensive illusion that we completely miss the magic that makes life truly valuable.
What matters most to you? Magic or the illusion?
Grateful Brand was created to serve as a reminder of the importance of being grateful, expressing this gratitude through positive messaging and acts of kindness.
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